Sem produtos no carrinho.
A World Beyond China
“As China slows, wine producers are increasingly looking to Asian alternatives for long-term growth. Yet there are no easy rides, as James Lawrence discovers.”
“Among developing markets, South Korea remains a headline destination – the nation, despite an inevitable drop in TBA volumes following the pandemic boom, boasts relatively high levels of alcohol consumption per capita by global standards. Meanwhile, GDP was recorded at around US$1.93 trillion in recent estimates, placing it among the larger economies in Asia.
“We entered the South Korean market due to a growing interest in premium imported wines and its openness to new origins beyond the traditional European strongholds. South Korea stood out as a dynamic, trend-driven market with an increasingly sophisticated consumer base, particularly among younger urban professionals,” explains Pedro Ribeiro, CEO and winemaker at Rocim in Alentejo.
In his ceaseless quest for a deeper understanding of Portugal’s viticultural potential, he rejects the popular notion that terroir eclipses the vintner. “There are two pillars of winemaking for me,” says Ribeiro.”
