How Amphora Day Has Reignited Communal Joy … And What It Could Mean for the Wine Business

” We were all there, in theory, to network, connect, and learn about the ancient tradition of making wine in clay vessels, also known as amphora or, locally in Alentejo, as talha. 

The experience—joyful, holistic, brimming with laughter and music—felt more Grateful Dead tour than dutiful adulting. It reminded me of why I fell in love with the vast, complicated world of wine in the first place. But it also reminded me of how far the world of wine has devolved in the past decade or so.”