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How Amphora Day Has Reignited Communal Joy … And What It Could Mean for the Wine Business
“I recently attended Amphora Wine Day in Portugal’s Alentejo region, an event hosted by Herdade do Rocim that drew close to 2,000 visitors, including wine lovers, producers, and members of the trade from several countries.”
” We were all there, in theory, to network, connect, and learn about the ancient tradition of making wine in clay vessels, also known as amphora or, locally in Alentejo, as talha.
The experience—joyful, holistic, brimming with laughter and music—felt more Grateful Dead tour than dutiful adulting. It reminded me of why I fell in love with the vast, complicated world of wine in the first place. But it also reminded me of how far the world of wine has devolved in the past decade or so.”
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